Your BRAND is super important if you are going to succeed on building a business through your personal page on social media!

Questions to answer to establish your brand and find your niche.


1- Who am I?
2- What do I stand for?
3- What is my mission statement?
4- What are my interests, dreams, hopes etc?
5- What is my brand as an individual?
Creating a brand is super important if you want to succeed on social media.

Personal Branding

Step 1: Define your overall aspirations. Be specific and clearly define your goals and objectives. Is it to become known as the best project manager in a certain industry? Obtain the job of Creative Director at a large advertising agency? Become VP of Marketing?

Step 2: Conduct research. How are those who have made it to where you want to be conducting their personal branding efforts? What can you learn from what others are doing, be their efforts good or bad? Who are your biggest competitors and what are they doing to brand themselves?

Step 3: Determine your brand attributes. What do you want your personal brand to convey? What adjectives do you want people to associate with you (as the product) and why? In what niche of the market do you want to become known? ~ See questions above!

Step 4: Assess your current state. How do people currently perceive you? How large is the gap between the current you and the person you want others to perceive you to be? What needs to change and why?

Step 5: Create your game plan. Your game plan should include more than just branding yourself in social media – it needs to include all aspects of you, as a product. Defining your plan needs to include the tangible and intangible characteristics of personal branding including attire, hair, makeup, behavior, verbal and non-verbal communication.

Step 6: Manage your brand. Proactively manage all aspects of your brand, ensuring these aspects are in sync and that they continue to reinforce your brand attributes and market niche.

For example, your LinkedIn picture should look similar to the in-person you, your Tweets and any social media posts should stay within your market niche and your in-person behavior should be representative of how you want others to perceive you. And if you’ve branded yourself in social media as a creative fashion diva, then make sure that extends to how you come across in person (attire, hair, makeup, etc.).

Don’t create a mismatched brand by conveying different or competing attributes in various social media outlets, such as tweeting negative opinions about gowns worn at the Oscars and posting comments on LinkedIn about your vacation when you’re trying to brand yourself as a savvy cross-functional project team leader. Doing so will create audience confusion about who you are and what you do.

Domain name. How do I purchase my domain name for .99 cents and how do I redirect my domain to my Younique Website?(you may not use "Younique" in your domain name)

 

Be creative.. use your name or something that you want to brand yourself with. glamwithbrooklyn.combrooklynsbeautybar.com, whatever. TRY to get .com instead of .net. When you have your own domain name you can give your clients a way to access your website that's very easy to remember. It also looks very professional! Go to GoDaddy.com and search the name you want to use. Purchase the domain name (you can sometimes get deals for $1 so look for that before buying) then and check out.Then go to your Domain Manager. You'll see a dropdown box next to your domain name (see photo in comments). Select "Forward Domain", Paste in the link to your current party .Save it and you're done!It will take a few minutes to update. Use your new domain when posting to your party - Instagram, Pinterest, FB biz page!

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